I came across a neat article in AdAge all the way from 1999, talking about the consumer of 2020. It’s remarkably prescient. Here’s an excerpt
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We can quantify the number of new consumers by using concrete measures of attainment:
Education: Training in an academic discipline instills a belief in the effectiveness of information in making more enlightened decisions. Our new consumer will have gone to college for a year or more.
Work experience: Working in an information-intensive environment builds a pattern of behavior that carries over to decisions made at home. Our new consumer will be working as a manager, professional, or technician in an information-intensive job.
Income: Living in a household with enough purchasing power to make discretionary decisions on a regular basis means information will be a useful tool in tailoring consumer choice. Our new consumer will be living in a household with spending power of more than $50,000 (in 1999 dollars).
Access to technology: Technology empowers people to gather, analyze, and communicate information. Our new consumer will have access to high-speed, interactive, multimedia communication devices at home.
We define a new consumer as one who has at least three of the four characteristics mentioned above.
“
I’d say most people I know have all 4 characteristics.
Originally posted on Facebook
M. Y. Z. 